Procurement Isn’t Your Ally — Until Someone Makes Them Care
- Georg van Husen
 - May 22
 - 1 min read
 

Early in our startup journey, I made the mistake of thinking we were making progress because a procurement manager was “very interested.” They responded quickly. Asked many questions. Sent over the process map. But weeks later… nothing. No movement. No decision.
Here’s what I had seen play out during my years on the corporate side — and had briefly forgotten:
👉 Procurement is part of the process, not the power.
They’re not your enemy — but they’re not your ally either, until someone on the business side makes them care.
You need a Champion.Someone who has a problem your solution can solve — and who’s motivated to push it through.
A real Champion will:
· Put your product on their roadmap
· Get you into internal meetings
· Mobilize stakeholders
· Push for exceptions and approvals — even when the system says no
Of course, procurement needs to be involved — for compliance, legal, and contracting. But if they’re the only ones driving the conversation, you’re unlikely to get anywhere.
If there’s no one in the business advocating for you, it’s a red flag.
💡 What to watch for:
✅ Champions talk outcomes, not just features
✅ They make intros across departments
✅ They push things forward without being reminded
✅ They want to make it work
🏁 Have you been stuck in procurement without a Champion?Or found someone on the inside who changed the game for you?
Let’s swap notes — it might help someone avoid that next dead end.




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