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The Unwritten Rules Are the Ones That Matter Most
No matter how many org charts you study or slide decks you prepare, one truth will catch you off guard: 👉 Every corporate has its own...
1 min read


Why Corporates Don’t Understand Your Hustle
Startups live in survival mode. Every hour, every FTE, every euro spent has to justify itself. Large corporations? Not so much. I...
1 min read


If Procurement Is Running the Show, You Should Walk Away
In one of our early conversations with a corporate prospect, everything seemed to go fine — until we were handed off to procurement...
1 min read


Procurement Isn’t Your Ally — Until Someone Makes Them Care
Early in our startup journey, I made the mistake of thinking we were making progress because a procurement manager was “very interested.”...
1 min read


Corporates Have Time. You Don’t.
One of the first things I had to unlearn when I moved from a corporate role to building a startup was how differently we think about...
1 min read


Why Your 6-Week Meeting Wait Was Doomed from the Start
Early in my startup journey, I made a classic mistake: I spent weeks coordinating a meeting with five stakeholders from a major corporate...
1 min read
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