Strategic Scenario Planning to Protect Long-Term Pricing Power
Challenge
We led structured scenario planning across regulatory, pricing, and financial dimensions. Working with cross-functional teams, we modeled the trade-offs between speed, price potential, and long-term value—evaluating each scenario’s impact on timelines, NPV, and strategic flexibility.
Solution
Impact
Our analysis gave the board a clear, evidence-based view of their strategic options. While a final decision is pending, the company now has the tools to make an informed choice—minimizing future regret and preserving the ability to optimize both time to market and value capture.
A client planned to pursue staggered regulatory approvals—initially launching with surrogate endpoint data, with outcome data to follow 18 months later. While this accelerated time to market, it risked anchoring the product at a lower price point, which could be difficult to renegotiate upward—even after superior outcomes were confirmed.